Proven results
We teamed up with the Youth Sport Trust in 2003 to develop Sky Sports Living for Sport. It started off as a way of improving behaviour and grew into something from which anyone or any group could benefit. Today Sky Sports Living for Sport not only improves behaviours, it motivates and inspires, improves life skills and increases attainment through participation in sport.
At the same time, it is important that we don’t get complacent, stay fresh, and benefit young people in the best possible way. Each year we check in with teachers, young people and parents to see how they and we are doing.
Overall
- 96% of projects were judged to have been successful or very successful
Behaviours
- 88% of young people have shown a positive improvement in their self-confidence and self-esteem
- 83% of young people have shown a positive improvement in their attitudes to learning
- 70% of young people have shown a positive improvement in their health and wellbeing
Inspiration
- 30% of pupils said they were inspired to go on to further study following participation
- 20% of pupils said they were inspired to go on to mentor a young person following participation
- 51% of pupils said they were inspired to join a sports team
Sky Sports Living for Sport students performed:
- 14% higher than the national average in English where before they were in line
- 4% higher than the national average in Maths where before they were in line
Research taken from independent findings from the Institute of Youth Sport and Platypus research agency, 2010.

