The Bigger Picture

The Bigger Picture is part of Sky's approach to ensuring that we are being a responsible company, and doing the right thing for all of Sky's stakeholders - including our customers, people, suppliers, and the society in which we live and work.

The following principles set out the way in which we will do this, and are designed to provide a framework for our activities and operations in the UK and Ireland.

We will:

  1. On a day-to-day basis, operate our business in a responsible manner, and strive to do the right thing for every part of Sky's stakeholders, based on our understanding of their needs and expectations.
  2. Work to foster a culture of doing the right thing and taking responsibility throughout our business so that our people will know how to act in a way that reflects these principles.
  3. Create an environment where consumers can trust our products and services; and where they have the ability to consume it with minimum risk.
  4. Play our part in contributing positively to issues in society where Sky believes we have a unique opportunity to make a difference, and look for ways to enable our customers and people to join in with our efforts.

Find out more about The Bigger Picture